Become a Briggs & Stratton® Generator Dealer

Partner with Briggs & Stratton Energy Solutions
 

Take control of your business and let Briggs & Stratton help you grow your brand.

 

We’re Putting the Power Back in Your Hands

In an industry dominated by a single brand, we know you need a competitive edge for YOUR brand to stand out. That’s what Briggs & Stratton provides with our Dealer Acceleration Program.

Exclusive Leads

Unlike our competitors, we send exclusive leads to you so you are not competing with other dealers in your area.

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Tools to Build YOUR Brand

From co-op local advertising to advanced marketing technologies to our Power Academy Training and more, we partner with dealers to provide support in building your local brand—not just ours.

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Value-Based Benefits

By providing more flexibility, reliability, and longevity, PowerProtect+ generators let you sell on value—not just price—so you have more control over margins

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Products That Power Profits

Meet the new Briggs & Stratton® PowerProtect+ standby generators, our most powerful, capable, and flexible generators ever—featuring 64 engineering and design improvements to enhance quality, reliability, and longevity. The entire line has been engineered to deliver benefits that customers can't get anywhere else allowing you to offer compelling options that help your business stand out from the competition.

Powerful Options

The best starting power in the industry, powered by a top-of-the-line Briggs & Stratton Vanguard® engine lets you offer exceptional power at every price point.

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Exclusive Front-Facing Exhaust

The only generators that direct exhaust AWAY from the house, a safer design that also provides more installation flexibility, allowing you to serve more customers.

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Best Warranty in the Industry1

An industry-best 7-year or dealer-exclusive 10-year comprehensive warranty helps customers overcome price sensitivity and gives you a valuable deal-closing tool.

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Integrated EnergyTrak 24/7 Remote Monitoring

It's easier than ever to add remote monitoring and fleet management. Pro monitoring adds a revenue stream for your business and reduces costs and unnecessary maintenance visits by offering proactive warnings, remote troubleshooting, and regular system testing.

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Extensive Investment in Training

We provide comprehensive training on products, how to sell generators and how to service, to ensure you have the resources to help you confidently guide customers to a backup generator that's a perfect fit for their needs, then provide expert service.

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Financing to Close the Sale

Synchrony financing available to you to offer to your customers to increase sales.

 

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Engineered & Assembled in the USA

We take great pride in designing and manufacturing our standby generators right here in the USA3. Our reputation is build on our products' superior engineering and exceptional quality.

 

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Floorplan Financing Available

Floorplan financing is available through Huntington Distribution Finance, Inc.

View our new video to learn why PowerProtect+ Generators are Built for Certain.

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Become a Briggs & Stratton Dealer

Submit this form and learn more about how our program helps dealers Take the Power Back

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Happy I have Lights No more worries.

My electrician and I talked about different ones and settled on this one was best for my house. Then our lights went OUT the next day, and it was 92 degrees and my neighbor texted me and said Well you sure are the smartest person on the planet. LOL and I am on my sofa with a glass of wine. It was a 4+ hour lights OUT. Glad I spent the money.

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Runs the Entire House

We were in the market for a backup generator after an outage we experienced in 2025. We need power to run the basics; pump for water for example. I researched the various brands and watched many Youtube videos about each one. We settled on the PowerProtect 26kW. Installation was a breeze, great technicians. Wouldn't you know that just a month after installation we had an outage. We watched as the generator started. The lights came back on, the TV came back on, The ceiling fam came back on! My wife and I high-fived each other and smiled. Totally worth every penny! Great generator!

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Better Than Generac

Started by looking at General since they proliferated the market. Then I found out all the hardware and software problems that they were having. We needed something dependable. Then I found out that General used a version of the Briggs and Stratton Vanguard engines which were highly rated. Why weren't we looking at B & S Which is more efficient on the NG and quieter? We never looked back.

What To Expect

  1. Submit your information
  2. Receive a call back from our inside sales team
  3. Personalized new dealer onboarding, including training and marketing support
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