Power outages don’t just turn off the lights; they halt the heartbeat of your home. When the grid goes down, your air conditioner, refrigerator, and well pump become the most critical systems for your comfort and safety.
However, there is a technical hurdle many homeowners (and even some pros) overlook: Motor Starting Capability.
The "Surge" Reality: Why Starting Matters More Than Running
Most home appliances rely on electric motors. These motors require a massive "jolt" of electricity—often 3 to 6 times their normal running wattage—just to get spinning. This is known as the motor’s starting current.
If your generator lacks the "muscle" to provide this initial surge:
- The Appliance Fails: Your AC unit may hum and click, but it won't actually cool the house.
- The Generator Trips: The sudden demand can cause the generator to stall or shut down entirely.
- The Compromise: You might be told you need a massive, expensive generator just to handle one large AC unit.
See it in action: Watch the short video below to see why motor starting power is the most critical factor for your home’s standby power system.
The Briggs & Stratton Difference:
At Briggs & Stratton, we believe you shouldn’t have to "over-size" your life. Our PowerProtect+™ standby generators are engineered specifically to dominate these high-demand motor starts.
From our compact 13kW generator to our flagship 26kW model, the PowerProtect+ line delivers industry-leading motor starting capability. This means you can support a 5-ton air conditioner with a smaller, less expensive than other brands require.
Why Homeowners and Dealers Choose PowerProtect+
When you choose a Briggs & Stratton PowerProtect+ generator, you aren't just buying a generic generator; you're buying commercial-grade engineering with 115+ years of American power heritage.
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Feature |
The PowerProtect+ Advantage |
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Best-in-Class Starting Power |
Our PowerProtect+ 26kW model delivers 19% more starting power than Generac's 26kW unit and 11% more motor starting power than their 28kW. |
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Smarter, Safer Design |
Front-facing exhaust blows away from home and allows for tighter installations that won't ruin your landscaping. |
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Quality |
With 115+ years of power expertise, Briggs & Stratton set the industry standard for quality and reliability. Powered by our Vanguard® engines, designed for the rigors of commercial work. |
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Industry’s Best Warranty |
Backed by the longest and most comprehensive standard warranty for 7 full years of total protection. |
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Secure Monitoring |
EnergyTrak™ allows your dealer to monitor your system’s health in real-time, with US-based security features that prioritize your data privacy and security |
For the Pros: The "Smart Choice" for Your Business
If you are a dealer, the PowerProtect+ line isn't just a better product for the customer—it’s a better engine for your business growth.
- Higher Margins, Fewer Compromises: Sell a premium solution that solves the homeowner's biggest problems without increasing your overhead.
- No Upsizing Required: Win more bids by offering a 13kW or 26kW unit that can do what competitors need a 28kW+ unit to achieve.
- Installation Flexibility: Say "yes" to complex lots. The unique front-facing exhaust design of the PowerProtect+ means you can install our generators where other brands can't - allowing you to serve more homes.
- Recurring Revenue: Use the EnergyTrak™ Dealer Dashboard to move from "one-and-done" sales to lifelong service relationships.
Don't Leave Your Comfort to Chance
A generator that struggles to start your motors is a generator that limits your safety. Choose the assured power and superior motor starting performance of Briggs & Stratton PowerProtect+.
Ready to find the right fit for your home?
Visit Briggs & Stratton Energy Solutions to find a dealer near you.