BAS_HSB Dealer Meeting Event Flyer

You're invited to the Briggs & Stratton Energy Solutions Dealer Growth Summit! 

Event Details 

Novi Michigan - November 18, 2026 

When: November 18, 2026 | 8 AM - 5 PM ET

Where: Four Points by Sheraton Detroit Novi  - 27000 South Karevich Drive Novi, MI 48377

Cost: $200 per person

This summit is built to equip your business with actionable, high-impact strategies. Join industry experts as they break down topics like Search and Generative Engine Optimization (SEO/GEO), scalable sales systems, and best-in-class installation tools. Let’s kickstart your next phase of growth!

*Breakfast, lunch and snacks will be provided.

Limited Availability! Register to secure your seat today! 

Register to Attend the Dealer Growth Summit

Event Speakers: Meet the Experts

Filter Speakers:
Chris Stilwell (TSSG) Headshot
Chris Stilwell
Founder & CEO of TSSG (This System Sells Generators) 

Chris Stilwell is the Founder and CEO of TSSG (This System Sells Generators), the nation's leading sales coaching and digital solutions company serving generator dealers nationwide. With over 25 years of sales experience and a decade in the home services industry, Chris has helped more than 180 dealerships improve sales performance, streamline operations, and accelerate growth. An award-winning industry leader and nationally recognized speaker, Chris is passionate about helping business owners develop stronger sales teams, increase profitability, and build businesses positioned for long-term success.

Bob Cramer (MES Group) Headshot
Bob Cramer
Co-Founder & Partner of MES Group 

Bob Cramer is the Co-Founder and Partner of MES Group, bringing 40 years of experience in the electrical trades, including extensive hands-on experience in generator installation, electrical code compliance, and product development. Bob began his career in the electrical trades in 1986 and earned his Master Electrician license in 1999. His years working in the field gave him firsthand knowledge of the challenges electrical contractors and generator dealers face every day. His expertise has helped advance innovative installation solutions, including his involvement in electrical code changes permitting appropriately listed tray cable in one- and two-family dwellings. Bob was also an early advocate of soft start technology for residential generator applications, helping bring practical solutions to market that reduce air conditioner startup demands and improve generator compatibility. Today, Bob leads product innovation and technical development at MES Group, focusing on solutions that make installations safer, more efficient, and easier for contractors.

Sean Bolton (OMS) Headshot
Sean Bolton
Founder of Online Marketing Standard 

Sean Bolton is a digital marketing entrepreneur and founder of Online Marketing Standard (OMS). With decades of Enterprise digital marketing experience, he specializes in helping backup generator dealers, installers, and electrical contractors grow through website design, SEO/AEO/GEO, local SEO, paid advertising, and content marketing. OMS's focus is simple: increase online visibility, generate qualified leads, and drive more generator installs for dealers.

Terry Muffet (NEIF) Headshot
Terry Muffet 
NEIF 

Trey Muffet joined NEIF having served as a Senior Advisor and Director for multiple finance companies, where he onboarded and trained contractors nationwide on the lender’s financing and loan programs, supported customer business growth by forming relationships with manufacturers, distributors, government officials, and program administrators. His experience in the energy industry spans over a decade, with previous roles including leadership positions at Renew Financial, Recurve, Inc., and Chief Building Scientist at Sustainable Spaces. For several years, Muffet served as an adjunct instructor at the Pacific Energy Center in San Francisco, California, garnering an audience of contractors, homeowners, and other program professionals for a course on “Integrating Energy Efficiency and Renewables in Home Retrofits. Muffet received his undergraduate degree from Mount Union College and holds a Masters of Science & Sustainable Systems from Slippery Rock University.